By Melissa Angulo
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August 18, 2023
If you're a small business owner eager to expand your clientele, mastering the art of advertising can propel you toward success. While advertising is crucial in drawing in potential clients and customers, it can also burn a hole in your pocket if mishandled. Hence, being equipped with knowledge about diverse marketing tactics and their efficacy is imperative to ensure your advertising expenditure reaps fruitful returns.